Case Study Tata - JLR Deal (Jaguar Land Rover Acquisition by Tata Motors) Disclaimer Names and numbers have been changed / garbed wherever necessary to keep the real identities of the corporate and brand confidential. Jaguar Land Rover, where down and out after their frequent change of ownership. I would like to conduct research in this field because I have always had keen interest in the automobiles industry. JLR was a part of Ford’s Premier Automotive Group (PAG) and were considered to be British icons. On June 02, 2008, India-based Tata Motors completed the acquisition of the Jaguar and Land Rover (JLR) units. 2. "We are very pleased at the prospect of Jaguar and Land Rover being a significant part of our automotive business," Tata said. Tata Motors stood to gain on several fronts from the deal. On June 02, 2008, India-based Tata Motors completed the acquisition of the Jaguar and Land Rover (JLR) units from the US-based auto manufacturer Ford Motor Company (Ford) for US$ 2.3 billion, on a cash free-debt free basis. Tata Group buys Jaguar Land Rover The Tata acquisition of Jaguar Land Rover is a superb example to include in research notes on takeovers and mergers. That is the question that many observers have been asking since the Tata Group and Ford announced their $2.3 billion dea It acquired the two iconic British brands Jaguar and Land Rover from the American automaker Ford Motor Corporation. 2 June, 2008 Tata Motors today acquired the Jaguar Land Rover businesses from Ford Motor Company for a net consideration of US $2.3 billion, as announced on March 26, in an all-cash transaction. Will the acquisition of Land Rover and Jaguar be a smooth ride for Tata Motors? In January, Tata launched the world's cheapest car, the Nano, priced at $2,500 (£1,250). Tata Motors bought the brands from Ford Motor Co. more than a decade ago for $2.3 billion in its biggest-ever acquisition. Ford (owned Jag 1989–2008, LR 2000–2008) & BMW (owned LR 1994–200) had quelled the growth, innovation and uniqueness of the JLR brand. By contrast, the starting price for Jaguar's latest sports car, the XF is more than £32,000 ($64,000). In 2008, Tata Motors finally acquired Jaguar and Land Rover from Ford Company for a net consideration of $2.3 billion (Anonymous 2008). Ford has contributed about US $600 million to the Jaguar Land Rover pension plans. Case Study: Acquisition of Jaguar and Land Rover by Tata Motors In 2008 Tata Motors, an Indian automaker wanted to expand its product portfolio and diversify its market base. Jaguar Land Rover Acquisition by Tata MotorsJaguar land rover acquisition by tata motors 1. The company has considered listing a stake in Jaguar Land Rover … It was shocking to see the way U.K. automobile industry has been affected by the recession. Everything!! When in 1999, Ratan Tata and his team went to sell the group’s fledgling car business to Ford. In June 2008, India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Following Tata’s purchase of Jaguar and Land Rover earlier this week Declan Mulkeen, Marketing Director at Communicaid, Europe’s leading Culture and Communication Skills consultancy responds to the announcement and discusses the cultural and communication challenges which a cross-border acquisition of this type may produce and the steps that both Tata and Jaguar/Land Rover need to …