Baby Boomers are responsible for over half of consumer spending. The name was originally applied to people in the United States and Canada but has been applied to those in Western Europe, Australia, New Zealand, and South America as well. Let’s take a look at what exactly a “Baby Boomer” is and how the generation got its name. The Baby Boomer Generation makes up roughly 77 million people, which is possibly the largest American generation of all time. The Forties. Baby Boomers: Born between 1946 and 1964. It’s the Baby Boomers’ world; the rest of us just live in it. In the Independent: Baby Boomers are confident, independent, and self-reliant. Biblical names occupy much of the list, while 18 of the 50 enjoyed their best years in terms of the sheer number of names given. The baby boom has been described variously as a "shockwave" and as "the pig in the python"; in particular, 76 million Americans were born during this timeframe. Kids today (sadly) only know Newman as the guy on the pizza or popcorn box from the store. There are few thing baby boomers love more than getting to the airport 3 hours before a domestic flight. It includes most of those who fought … But baby boomers know that Paul Newman was the coolest guy ever. The Cohort of this baby boom is expected to once again increase the dependency ratio once the majority is over the age of 65, as these people will no longer be part of the work force. Baby boomer is a descriptive term for a person who was born between 1946 and 1964. The Silent Generation is the demographic cohort following the Greatest Generation and preceding the baby boomers.The cohort is defined as individuals born between 1928 and 1945. This is why using badges, points, and rankings, is always a good idea when you’re designing for baby boomer audiences. This generation grew up in an era of reform and believe they can change the world. You might also like: Baby Names quizzes. Baby Boomers Today . Unlike their parents who grew up during the Great Depression, Boomers became the great consumers. You’ve heard it all before: millennials are lazy, baby boomers are mega-rich and as for Generation Z, they see more of their phone screen than their own family. Bruce Springsteen. They were the Flower Children, taking LSD and protesting the war in Vietnam. But, do you know exactly what group they refer to and how each group got its unique name in the first place? Baby boomers are the demographic cohort following the Silent Generation and preceding Generation X.The generation is most often defined as individuals born between 1946 and 1964, during the post–World War II baby boom. Prove it! These are some of the ones we know well. Baby Boomers are defined as being from the huge population increase that followed World War II, and the Great Depression. This is why using badges, points, and rankings, is always a good idea when you’re designing for baby boomer audiences. They grew up in a time of prosperity and an absence of world wars. In Britain, the boomer generation is known as "the bulge." In fact, they are said to control 70% of all disposable income in the United States. Everyone born between 1946 and 1964 is a Boomer just like us. A baby boomer is a person born in the years following World War II. Unlike the Baby Boomer generation, Generation X is … Today, the oldest baby boomers are already in their 60s. Think you know all about Baby Boomers? What’s the Baby Boom Generation Known For? Stacker looks at the most popular baby names for baby boomers according to the Social Security Administration’s Baby Names Archives. In Canada, they are known as "Boomies;" six million reside there. This famous generation has been catered to, criticized, studied, and marketed to from the time they were just babies growing up in newfangled post-war suburbs. "Baby Boomers" is the name given to the generation that was born at the end of World War II. All brands would be smart to recognize that baby boomers are the top consumer demographic. As soldiers came home from the war, they settled down, bought houses and started families. When they entered their 20s, they created the culture of excess in the ‘70s. They grew up in a time of prosperity and an absence of world wars. One in three Americans over 65 relies on Social Security benefits alone. Some Boomers are famous celebrities, while otheirs toil quietly as they change the world. One of their biggest motivators is racing to the top of the corporate ladder, or a leaderboard in the case of gamified eLearning, doing their best to surpass their peers and co-workers.